About CHEEK by Rez

From foundations and concealers to lipsticks and shadows, Cheek by Rez can match your unique skintones to create a “Natural Day” to a “Daring Slay” look that enhances, not covers, the True, Beautiful You!
Recinda “Cyndi” Robinson is a professional makeup artist and fashion stylist who works with several photographers, film and video producers, cosmetic companies, fashion magazines, and advertising and marketing companies  across the country. She has been in the fashion, beauty and cosmetics industries for over 20 years and has worked with some of the world’s most famous celebrities including Mariah Carey, Janet and Latoya Jackson, Robert Plant, Angelina Jolie, and Patti Labelle.

Tired of promoting other people’s companies and making them rich, she started her own makeup artistry and consulting business and created her makeup line CHEEK BY REZBeauty For BetterCOSMETICS. A portion of a purchase of is donated to a nonprofit organization, so not only do you find something to make you feel more beautiful, you make a contribution to making the world a bit better too! OUR MISSION IS….BEAUTY FOR A BETTER WORLD. 

A high quality but very affordable collection of long wearing, natural ingredient lipsticks and gloss shades,  customized skin nurturing  foundations and concealers designed  for woman of every hue and skin tone to  find the perfect shade from ivory to the deepest ebony, to enhance without  masking  her  unique beauty , whether she wants  a “Natural” or a “Bold and Daring”  makeup look.

Photo credit: Kevin Greene  Photography


CHEEK by Rez supports the following Beauty for Better Nonprofit Charities:

Ronald McDonald House

Habitat for Humanity

Race for the Cure